EDITUDE PICTURES

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COMMERCIAL - 1 MIN - 2017

DESCRIPTION

Ucon Acrobatics: Arctic

„I’m torn between the light and dark“

David Bowie once sang to describe a feeling that is so familiar to many of us. Urbanites in particular oscillate between these two poles recurring all shades of grey inbetween. And bags are their inseparable companions through this commute. The look, the feel and the functionality of a bag will determine the common path.

SHOT & DIRECTED BY

ART DIRECTION

PRODUCED BY

Andreas Lamoth

On&On

Editude Pictures

ORIGINAL SCORE

SPECIAL THANKS

CLIENT

Ástvaldur Axel Þórisson

seeyourent
okqo

Ucon Acrobatics

STILLS

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